Charles Petzold, tha doggfather of Windows programming, published a few choice words about how Macs “just worked” back in December:

On Apple's home page, the most important information they deemed necessary to convey to me was that I needed QuickTime 7 to view even more of those insufferable TV ads where that smug goateed glazy-eyed dork tries to make closed architecture and a complete disregard for backward compatibility seem cool.

Remember that for a large portion of your potential user base, ‘easy to use’ is still too damned hard, even if they have forgotten more about Win32 than you’ll ever know about Cocoa.