Aaron Brethorst (Page 115)

Nov 16, 2006
Web Design

Font faces of the movers and shakers

Stuart Brown of Modern Life is Rubbish published an interesting article a couple days ago on the fonts used in Web 2.0 companies’ logotypes, including such gems as Interstate and Frutiger (I love those fonts). Unfortunately, he didn’t go into any ...

Nov 14, 2006
Usability

Performance is critical, duh

Akamai and Jupiter Research issued a press release last week stating that any amount of time over four seconds is considered an unacceptable delay in loading a page on a retail website. They cited several negative consequences of ignoring said adv...

Nov 10, 2006
Marketing

Hooray for shilling!

The following is a paid review: I, much like Michael Arrington and Robert Scoble, felt a good deal of trepidation about the launch of PayPerPost (not linked) earlier this year due to their shilling disclosure non-requirement. ReviewMe, on the ot...