8 posts in this category
Regarding IMVU’s choice of target market: [When] given the choice, try and move up the hierarchy of value. If given the opportunity to work with two customer segments, one of which sees your product as a basic utility and another of which sees it ...
78% of respondents agree that an ecosystem of long-tail conversations is exciting.
Or so I hear. I’ve never actually taken the time to watch one, as I’m absolutely opposed to his employer’s name on grounds of taste. Also, I’m happy to hear that Maryam has banned Robert from discussing Twitter. This is a relief. I had gotten in...
The following is a paid review: I, much like Michael Arrington and Robert Scoble, felt a good deal of trepidation about the launch of PayPerPost (not linked) earlier this year due to their shilling disclosure non-requirement. ReviewMe, on the ot...
In just over a month my least favorite time of year, the holiday shopping frenzy, will begin in earnest. On the 12th, Microsoft announced that “More than 250 hardware and software products from over 50 industry partners have received either the Ce...
I’ve tossed this post into the marketing category, but it’s really anything but. Marketing, to me, implies a deeply impersonal one-to-many relationship. Blogs, coupled with websites like Technorati, give you the ability to manage one-to-one relati...
OK, I gotta admit it: I really do like Cozi Central. If it wasn’t for the fact that I am a single male, aged 24, I would be using this thing non-stop. Unfortunately(?), I have no wife and no kids. Whew. Maybe that’s not such a bad thing after all....
My friend Rob forwarded me a link to an interesting article this morning, entitled How to Get Teens to Pay for Virtual Content from MarketingSherpa (gotta love that name): Teens register for free and create customizable online characters called Ha...
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